Signage and Wayfinding

General Overview
Accessible signage and wayfinding ensure that all visitors can find information necessary to navigate your cultural space with ease, independence, and dignity. Wayfinding refers to the use of signs, symbols, resources, and information that help people understand where they are and find guidance to their destinations or specific areas within a building or space. This can include maps, directional signs, exhibition and artifact labels, and other forms of communication that help visitors identify with and navigate the space. When designing signs and wayfinding systems, it’s important to consider the needs of people with a wide range of disabilities, including blindness and low vision, cognitive, and mobility disabilities, to ensure they are accessible and provided in multiple formats.
Implementation
Effective signage and wayfinding are essential for helping all visitors, including those with disabilities, navigate cultural institutions with ease. Clear, accessible maps, directional signs, and labels ensure that individuals can move through spaces equitably and independently. This section will outline best practices for the design and placement of inclusive signage, as well as additional considerations for wayfinding accessibility.
- Maps
Maps should be provided in accessible formats, including large print, braille, and digital versions that can be accessed using assistive technologies. Maps should also be clearly displayed at key entry points and throughout the facility, enabling visitors to navigate independently. Maps should be designed with clear labels, high contrast, and low clutter. - Informational Signs
Informational signs should be simple and to the point, avoiding excessive text and using easy-to-read fonts. For accessibility, informational signs should also incorporate high-contrast colors, readable fonts (sans serif), tactile features like braille, and pictograms to aid comprehension. - Directional Signs
Directional signs should be placed at regular intervals and be easy to locate. The button of the sign should be no higher than 48” and should be large enough to be seen from a distance and should include both text and symbols or images when possible. It’s best to also include “you are here” information to help visitors orient themselves in the space. - Exhibition and Artifact/Object Labels
Labels should include large, clear fonts with high contrast and provide information in a manner that is both informative and easy to understand. For accessibility, these labels can be presented in braille (grade 1 level is recommended, visit the Braille page of the Hub to learn more) and provide sufficient space between the text and other elements to ensure readability. - Viewing Distance for Signs
Signs should be placed at an appropriate height and distance to be easily visible from multiple vantage points. This includes making sure signs are positioned for both seated and standing visitors, and are placed within sightlines at common entry points and turning areas. Signs should never be placed so a guest needs to lean into an exhibit or lean over a barrier.
- Ensure cognitive accessibility
Ensure that signage is cognitively accessible by simplifying language, providing clear and recognizable visual cues and symbols, and offering multiple formats (such as digital versions, large print, or audio recordings). - Provide multilingual signage
Offer multilingual signage in key areas when possible. This helps people who may not speak the primary language of the institution, furthering the institution’s commitment to inclusivity. - Use consistent design
Use consistent symbols, fonts, and colors across all signs to create a cohesive and easy-to-navigate wayfinding system. - Use standardized symbols of accessibility
Universal Access Symbols use a set of widely recognized symbols to convey information quickly and without the need for words. These icons are essential for making spaces more accessible to people with disabilities. They should be incorporated into all signage, particularly for directional and informational signs, to assist visitors in navigating the space. These icons should adhere to international standards for legibility and usability. Refer to the Hub page on Access Symbols for more information. - Incorporate best practices for accessible design
Ensure your signs use easy to read fonts (such as sans serif) when possible, font size is legible from a distance, that they are high contrast, and that any images or symbols used are clear and understandable. - Engage People with Disabilities
Involve people with various types of disabilities in the design process to ensure the system is truly accessible and meets various needs. - Ensure signage is regularly maintained
Regularly check and maintain signage to ensure it remains clear, readable, and functional. This includes checking that braille remains legible, that signs are not obstructed by objects or foliage (if outdoors), and that all wayfinding elements are up to date.
Many signage and wayfinding features rely on sight. Services that can help blind/ low vision people navigate spaces include:
- Visual interpreting service apps
Many blind and low vision people use apps such as “Aira” or “Be My Eyes” to receive verbal guidance as they navigate a space. Organizations such as museums can become Aira Access Partners and provide the service for free to their patrons. - Sighted guides
Cultural organizations can train members of their staff to be Sighted Guides that assist blind/low vision people to safely navigate through space, and provide verbal guidance and description of the path traveled and features of the space, such as stairs, obstacles, etc. - Tactile maps
Tactile maps provide blind or low vision users an opportunity to experience maps through touch via the use of raised lines, textures, and braille to diagrammatically represent areas or locations (e.g. cities, countries, neighborhoods, college campuses, museums). Tactile maps may include some visual information, like high-contrast color and large print text. - Tactile markers/indicators
Tactile markers or indicators provide high visual contrast and raised or textured elements that are built in or applied to flooring in circulation paths or other elements to warn people who are blind or low vision of hazards, changes in terrain, or changes to the circulation path or path of travel.
Associated Legal Requirements or Obligations
Please note that, while this content was developed by people with expertise in the ADA and legal requirements related to access, it was created for informational purposes and should not be considered legal advice.
- 2010 Standards for Accessible Design
The ADA Standards for Accessible Design require signage in public accommodations and government facilities beaccessible to individuals with disabilities. These standards cover:
- Signs (section 703) including permanent space identification signs (e.g., restrooms, elevators) which must include:
- Raised characters and braille
- Sans serif fonts in a clear, legible typeface
- High contrast between text and background
- Non-glare finishes for improved visibility
- The sign should be placed next to the door at the latch side.
- Directional and informational signs should:
- Be well-lit and easy to read
- Include pictograms with text
- Signs (section 703) including permanent space identification signs (e.g., restrooms, elevators) which must include:
- Title II of the ADA or a Title II Entity
- Programmatic Access (28 CFR § 35.130)
- Public entities must provide accessible signage for individuals with disabilities to ensure full participation in programs and services.
- Auxiliary Aids & Services (28 CFR § 35.160)
- Signage should incorporate tactile, visual, and auditory information when necessary for effective communication.
- Programmatic Access (28 CFR § 35.130)
- Title III of the ADA or a Title III Entity
- Accessibility Requirements (28 CFR § 36.304)
- Businesses and cultural institutions must remove barriers in signage and wayfinding where readily achievable. Signage must provide clear, high-contrast, and tactile formats where required.
- Accessibility Requirements (28 CFR § 36.304)
- Section 504 of the Rehabilitation Act
- Programmatic Access in Federally Funded Spaces (29 U.S.C. § 794)
- Organizations that receive federal funding must ensure accessible signage for all designated permanent rooms and spaces. Signage Requirements:
- Raised letters and numerals for tactile reading
- Braille translations
- Sans serif fonts for clarity
- High contrast, matte/non-glossy finishes
- Organizations that receive federal funding must ensure accessible signage for all designated permanent rooms and spaces. Signage Requirements:
- Programmatic Access in Federally Funded Spaces (29 U.S.C. § 794)
- Section 508 of the Rehabilitation Act
Ensures digital and electronic wayfinding tools (e.g., digital kiosks, online maps) are accessible via screen readers, text-to-speech technology, and high-contrast interfaces.
- ABA Standards
- Chapter 7: Signage applys to federal buildings and facilities, including those owned or leased by federal agencies and certain non-federal facilities constructed or altered with federal funds.
- Raised characters and braille
- Sans serif fonts in a clear, legible typeface
- High contrast between text and background
- Pictograms must include both symbols and words
- Non-glare finishes for improved visibility
- Chapter 7: Signage applys to federal buildings and facilities, including those owned or leased by federal agencies and certain non-federal facilities constructed or altered with federal funds.
See also:
- 2010 Standards for Accessible Design
- ADA (Americans with Disabilities Act)
- Architectural Barriers Act (ABA)
- Effective Communication
- IDEA (Individuals with Disabilities in Education Act)
- Rehabilitation Act of 1973
- Section 504 of the Rehabilitation Act
- Section 508 of the Rehabilitation Act
- Title II of the ADA or a Title II Entity
- Title III of the ADA or a Title III Entity
- Uniform Federal Accessibility Standards (UFAS)
- U.S. Access Board
- WCAG (Web Content Accessibility Guidelines)
Learn More
While external resources have been vetted and reviewed, the Hub does not have ownership or oversight of these external resources. If you’d like to add or suggest resources or if you encounter any issues, please let us know using this form.
- Website ADA Checklist for Existing Facilities Resource for staff to undertake a survey of existing spaces, including information on requirements, priorities, and approach
- Website Disability Access Symbols Downloadable files of the 12 access symbols to promote and publicize accessibility.
- Website Designing Accessible Outdoor Spaces in Communities Suggestions based in principles of universal design, including information about wayfinding, equipment, and assessment/improvement.
- Website U.S. Access Board Chapter 4: Accessible Routes Chapter 4 of the ABA Guide, which explains scoping and technical requirements for accessible routes.
- Website Small Business and ADA Readily Achievable Requirements Explains ADA's requirements for "readily achievable" renovations, with examples related to business of varying sizes
- Video Signs Animation explaining ADA/ABA standards for signs, including permanent signage and wayfinding tools.