Sensory Services

Photo courtesy of Eric Mueller.
General Overview
Providing neurodiversity-affirming services at cultural organizations goes beyond specific sensory-friendly or sensory-relaxed events. The larger goal of these sensory services is to create welcoming environments for neurodiverse visitors and visitors with sensory sensitivities at any time during your daily operations. A healthy and strong relationship with your local neurodivergent community is key in collaboratively discovering, exploring, and developing inclusive sensory services. It’s important to remember that while some sensory accommodations and modifications may require significant changes, supports can range from simple, cost-free adjustments to more substantial, funded alterations to existing spaces. This page will review various sensory services to consider both for your visitors and audiences, as well as in your internal operations and employment practices.
Implementation
It’s important to demonstrate your commitment to sensory inclusion across your organization’s spaces and practices, including community engagement and ongoing education for staff. Some best practices are listed below:
- Engage the local neurodivergent community: Develop relationships with your local neurodivergent community and advocacy groups and request their feedback to ensure your sensory services reflect the real needs and preferences of the community. Compensate people for their time and expertise. Integrate input from diverse local communities to create sensory services that reflect a broad range of cultural interests, values, and needs.
- Provide comprehensive staff training: Train all staff in neurodivergent awareness, sensory and cognitive processing, and effective communication strategies, ensuring that they understand the needs of neurodivergent visitors. Equip staff with the tools to recognize and support sensory and cognitive processing variations and engage with neurodivergent individuals respectfully, using appropriate language and terminology. It’s important to consider these practices during all hours, not just only during sensory-friendly or relaxed events.
- Promote inclusive workplace practices: Training should focus not only on audience support and engagement, but also on internal practices, such as hiring, onboarding, and internal communications. Reflect on workplace culture to identify and address any rigid policies or workflows that may not accommodate neurodivergent employees. Question whether tasks can be done differently and ensure that accommodations are seen as a natural part of the organizational culture rather than as an inconvenience.
It is also important to offer specific sensory tools, resources, and services to include as many neurodivergent visitors and staff as possible. Ideas and best practices are listed below:
- Provide sensory toolkits: Make sensory and cognitive tools available at the visitor services desk or similar location during regular operating hours to support neurodivergent visitors’ engagement. These tools may include noise-cancelling headphones, earplugs, visors, listening devices, guidebooks, fidget toys, and sensory bags with various materials to enhance the experience.
- Offer sensory bags: Provide sensory bags that can be checked out at the visitor services desk. These portable bags should contain artifacts or materials that help with self-regulation and engagement. For example, an aquarium sensory bag might include ocean-themed objects like squishy marine animals, shells, coloring sheets, or animal cards. Sensory bags should align with the content of the experience, ensuring that the items help the user connect with the theme or subject matter of the venue.
- Ensure quick access to sensory resources: Design sensory bags for easy portability, allowing visitors to carry them on their body for quick access to calming or engaging materials throughout their visit. Avoid including items that do not enhance or relate to the experience, as these can become distractor objects.
- Offer other accessibility services: Make sure all visitors are provided with information and choice on other accessibility services you provide, such as touch tours or verbal descriptions, which may also support their participation.
Flexibility is key to accessibility and universal design. Consider making your organization more inclusive through the following practices:
- Implement flexible ticketing: Allow visitors to leave and re-enter the venue on the same day, ensuring that neurodivergent individuals can take breaks as needed without feeling pressured to complete their visit in one sitting.
- See the Hub page on Ticketing and Admission for more information.
- Accommodate dietary needs and schedules: Provide areas where visitors can bring their own food, allowing neurodivergent individuals or other visitors who may have dietary sensitivities or strict eating schedules to stay in your building. If you provide food services, ensure food options are available to suit a variety of dietary preferences and restrictions. See the Hub page on Food Service for more information.
Pre-visit materials can help visitors engage with all your organization has to offer. Consider the following tips for circulating this information:
- Provide pre-visit materials: Make social narratives and other pre-visit materials available on your website, helping visitors prepare and understand what to expect during their visit. These could be available in your accessibility page, as well as other “plan your visit/visitor services” pages.
- Ensure accessibility of materials: Make pre-visit resources available in multiple languages and formats to accommodate a wide range of visitors.
- Include sensory information: Provide specific information related to sensory experiences, such as noise levels or visual stimuli, to help neurodivergent visitors prepare for their experience. These could also be provided in the form of a sensory map, and made available both virtually before the visit and on site.
Remember that sensory-friendly exhibits and spaces have a vital role to play in accessibility. Create these spaces through doing the following:
- Integrate sensory options into exhibits: Offer sensory experiences like tactile objects or alternative auditory experiences to enhance visitor engagement for visitors who could benefit from additional sensory input.
- Provide alternative exhibit formats: Offer transcripts, audio descriptions, and audio options for exhibits to cater to different sensory needs.
- Provide sensory spaces: If possible, designate specific sensory spaces for visitors to take breaks. These could be permanent or temporary spaces, and they can include features like flexible seating, dimmable or softer lights, weighted blankets or lap pads, and sensory tools and activities to support comfort and self-regulation. Provide a description of the features of the space as well as expectations for its use outside the entrance as well as in online materials or pre-visit guides. When a separate space is not available, organizations can indicate in maps, sensory maps, or other communications which spaces in their facilities tend to have reduced sensory elements.
Finally, enhance your customer service practices to be more welcoming through following these tips:
- Foster a welcoming environment: Ensure all visitors feel respected and supported, creating an atmosphere where neurodivergent individuals can engage authentically with the venue.
- Be flexible with policies: Regularly review and question organizational rules to ensure that they don’t unintentionally exclude or create barriers for neurodivergent visitors. For example, evaluate the necessity of policies like no-backpack rules and consider more flexible alternatives, such as allowing backpacks to be worn in the front. Ensure that all staff understand the actual policies and are not enforcing assumptions or misinterpreting guidelines. Recognize that behaviors deemed “odd” may be important and harmless for neurodivergent visitors, and adjust practices to accommodate these visitors.
- Offer personalized support: Develop guidelines that enable staff to offer individualized assistance, adjusting strategies to suit the unique needs of each visitor.
Associated Legal Requirements or Obligations
Please note that, while this content was developed by people with expertise in the ADA and legal requirements related to access, it was created for informational purposes and should not be considered legal advice.
- Title II of the ADA or a Title II Entity
- Programmatic Access (28 CFR § 35.130)
- Public entities must make reasonable modifications to policies, practices and procedures to ensure that their programs, services, and activities are accessible to individuals with disabilities including those with sensory processing differences, autism, or other neurodivergent conditions.
- Individuals with disabilities must not be required to accept an accommodation that they do not choose to accept such as attending a sensory-friendly performance as their only means of access to programming. (28 CFR § 35.130(e)(1))
- Public entities must give primary consideration to the individual’s requested accommodation. (28 CFR 35.160(b)(2))
- Effective Communication Public entities must provide auxiliary aids and services or individuals with sensory processing disabilities which may include things such as alternative lighting, captioning, providing fidget tools, offering pre-visit materials, assistive listening devices, reducing volume on sound and visual effects. (28 CFR § 35.160 and 28 CFR 35,160(b)(1))
- Programmatic Access (28 CFR § 35.130)
- Title III of the ADA or a Title III Entity
- Programmatic Access (28 CFR § 36.202) Private businesses and nonprofits must ensure individuals with disabilities can participate in programs and services without discrimination.
- Effective Communication (28 CFR § 36.303) Title III entities must provide auxiliary aids and services to ensure effective communication with individuals with sensory disabilities. Auxiliary Aids and Services may include may include things such as alternative lighting, captioning, providing fidget tools, offering pre-visit materials, assistive listening devices, reducing volume on sound and visual effects.
- Section 504 of the Rehabilitation Act
Organizations that receive federal financial assistance must ensure that programming, performances, exhibits, and educational events are accessible to all individuals with disabilities including neurodivergent visitors who may benefit from alternative sensory experiences. (29 U.S.C. § 794)
In addition to the Federal Regulations and standards outlined above, organizations should review state and local laws, which sometimes supersede federal guidelines as well as case law rulings which can sometimes indicate how regulations are enforced to fully understand their legal responsibilities.
From Case Law:
Childress v. Fox Theatre (2017) Reinforced that venues must offer accessible services with reasonable notice and respond to requests for modifications within a reasonable timeframe.
Almeida v. Regal Entertainment Group (2021) Clarified that providing one accessible screening does not excuse an organization from ensuring all programming is accessible.
See also:
- ADA (Americans with Disabilities Act)
- Auxiliary Aids and Services
- Effective Communication
- Rehabilitation Act of 1973
- Section 504 of the Rehabilitation Act
- Title II of the ADA or a Title II Entity
- Title III of the ADA or a Title III Entity
- Uniform Federal Accessibility Standards (UFAS)
- U.S. Access Board
Learn More
While external resources have been vetted and reviewed, the Hub does not have ownership or oversight of these external resources. If you’d like to add or suggest resources or if you encounter any issues, please let us know using this form.
- Website Sensory Resources Guide for Museums Digital toolkit for creating sensory kits, sensory guides, and social narratives, including templates, prompts, and steps.
- Website Neurodiversity in Cultural Institutions Toolkit for visitors, caregivers, cultural administrators, and others to support neurodiverse individuals' museum access needs
- PDF/Doc Sensory Friendly Programming for People with Social and Cognitive Disabilities: A Guide for Performing Arts Settings Includes information about audiences and potential advisors, pre-visit and performance considerations, and evaluation practices.
- PDF/Doc Woodland Park Zoo Social Story Guide Example social story guide with tips for caregivers to support young children or guests with disabilities plan and enjoy their zoo experience
- Website Sensory Mapping Informs Design of Smithsonian's New Molina Family Latino Gallery Example of sensory mapping in a gallery with overview about why it is a helpful accessibility tool
- PDF/Doc Woodland Park Zoo Sensory Maps Example maps showing sensory features and available sensory services.
- PDF/Doc Cincinnati Museum Center Access and Sensory Maps Example resource shows the locations of various tools, sensory features, and accessibility supports
- PDF/Doc Sensory Map of the Museum of Modern Art Example of a sensory map, which indicates the sensory features of various museum spaces
- Book Welcoming Museum Visitors with Unapparent Disabilities Describes strategies for addressing accessibility needs of individuals with mental health conditions and/or neurodivergence
- Book The Art of Access: A Practical Guide for Museum Accessibility Guidebook for accessibility in museums, including physical and sensory environments, staff trainings, and inclusive programming.
- Website Cultural Access Collaborative Videos, handouts, articles, and other resources addressing a variety of accessibility topics
- Website New Jersey Theatre Alliance CAN Webinars & Access Thursday Archives Archives of videos from 2023-present day that cover a wide variety of cultural access topics.